The color of wine takes over the fashion world

When a fashion brand makes a piece in several colors, there are a handful of standards that tend to get made. These include neutrals like black, white, and grey as well as classic colors like red and yellow.

As it seems, there is a strong link between wine box and fashion. Bordeaux has a link with designers creating labels and it is also a color. What is more, it is THE color for the upcoming autumn/winter collections (14/15), together with Burgundy (also named by the wine region and type).  These colors have dominated Dolce & Gabbana, Krizia and Laura Biagotti autumn/winter 2014/2015 collections.

These sultry shades have already been taking over the streets by storm. The following season will bring Burgundy pieces in all shapes and sizes.

Even though the coming season is, among other color variations, focused on shades of red (Ruby red, Burgundy, Bordeaux, Bursting red, etc.), there are numerous colors inspired by wine.  Colors named Sauternes, Beaujolais, Bordeaux, Burgundy, Chardonnay, Champagne, Pink Champagne and Claret are widely dominating the fashion world, while other color experts named shades Malbec, Merlot, Zinfandel and Chianti.

The hue, which some might also call maroon, is definitely not a perennial favorite. In fact, it seems to go through long periods of ostracizing by fashion-conscious dressers. We call it “Vintage Wine” and it’s receiving sweeping favor in interiors and design circles as well. In fashion it’s been a couple decades since this color was really hot and the time lapse has made it look fresh and modern from the runway to the rack to the sidewalk.

Designers have used wine for the gamut of apparel items, including separates, accessories, and dresses. The selection of gowns from the likes of Marchesa and Reem Acra suggests that the color is likely to be seen frequently on the red carpet come award season.

The deep burgundy color is one particularly suited to men’s fashion, as it’s one that average men won’t be too frightened by. Will they go the full fashion mile and do a wine-color suede suit? Probably not the most.  A wine shirt or jacket, however, is entirely approachable.

When you’re ready to take on this color trend feel free to experiment and combine it with a few unexpected colors. Wine looks good with black and grey, but it is also surprisingly forgiving when combined with bright colors.